SBS builds anticipation for FIFA World Cup Qatar 2022

Kalila Welch

October 21, 2022 9:25

SBS has launched the latest iteration of its ‘We All Speak Football’ campaign ahead of its broadcast of the FIFA World Cup Qatar 2022, reflecting the diversity of contemporary Australia.

The campaign platform was also used in the lead up to the 2018 World Cup , with the broadcaster having secured rights for the 2018 and 2022 FIFA World Cups back in 2011.

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Kalila Welch

Kalila Welch joined the Mumbrella editorial team in November 2021. She took a brief career break in mid 2023 to complete her Masters of Journalism before returning to Mumbrella for a year.

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