Cloudy Bay and Mediacom partner for live music event to break brand to younger market

November 24, 2016 1:40

Winemaker Cloudy Bay has partnered with Parlour Gigs and Mediacom to create a live music event in Sydney with the goal of introducing the wine brand to a younger market.

The event, a collaboration between Cloudy Bay and Mediacom, featured new music talent Woodes and consisted of an outdoor picnic setting with Cloudy Bay Sauvignon Blanc and oysters.

The Sydney event followed a previous event in Melbourne in September.

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Abigail Dawson

Abigail Dawson was Mumbrella's senior content journalist covering event content. She left Mumbrella to move into an agency role in 2020.