Seeing the future: The (AR) elephant in the room
Following the release of Apple’s ARKit 2, The Works’ Tomas Haffenden addresses the AR elephant in the room.
Earlier this week, while you were likely tucked up in bed, developers made their yearly pilgrimage to Apple’s Worldwide Developers Conference (WWDC).
Aside from the standard incremental advancements, arguably one of the most exciting and relevant to brands was the announcement of the ARKit 2. So, why should you be excited and how will this announcement impact your marketing strategy for 2018?
In case you were unaware, the people at Apple are a fairly self-involved bunch. This means that many of their developments are, perhaps, more correctly reinventions or rediscoveries of things that are already out there. That being said, due to the control of market share, Apple adding a technology to their ecosystem is the point where it can truly be said to have arrived.
The key issue remains use case beyond the jazz hands of branded apps, nobody has given me a reason to come back time again to use it…except for Pokemon Go that was f***ing addictive