SEEK unveils major new brand campaign, The SEEKRET – and revives an old icon

Employment marketplace SEEK has unveiled a major new brand campaign that revives its iconic ‘Seek and you shall find’ tagline more than a decade after it was rested.

The major work centres around the character of John, an energetic American motivational speaker modelled on the likes of Anthony Robbins, who comes Down Under to spruik what he calls ‘The SEEKRET’.

https://youtu.be/P5xE9dH57vo

Be a member to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Become a member

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

"*" indicates required fields

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing.