Seven and Group M launch ‘freeze frame’ ad test with Westpac, say it will be available for Olympics partners in April

In partnership with Group M, Seven has launched a test of ‘Freeze Frame’, an ad experience activated when a viewer pauses a program on the network’s broadcast video on demand (BVOD) service, 7Plus.

Launching yesterday, 8 March, Seven said the test will be exclusively available from April for Olympic partners and sponsors during the Tokyo 2020 games. It’s in doubt whether the Olympics will go ahead at all though, given the ongoing impacts of the coronavirus outbreak. Yet while major events like SXSW, Google I/O, and Facebook F8 have been cancelled, Seven’s CEO James Warburton has remained confident that Tokyo 2020 will go ahead.

An example of the Westpac ‘Freeze Frame’ test