Shop Back to host digital scavenger hunt to celebrate birthday

April 20, 2020 10:23

Discount shopping website Shop Back is to run a week-long digital campaign featuring a number of influencers marking its second birthday.

The campaign builds up to a virtual scavenger hunt, ‘The Amazing Shop Back Race’, with a $5,000 prize pool. Clues will be hidden in YouTube videos, Instagram stories, Facebook groups and more.

Influencers Martha Kalifatidis and Abbie Chatfield will be hosting birthday celebrations

Shop Back head of marketing, Kevin Azzopardi, claimed radical changes had been made to the brand’s original birthday plans because of the coronavirus crisis.

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Zoe Wilkinson

Zoe Wilkinson was a reporter at Mumbrella and the producer of the Mumbrellacast from March 2019 to May 2021.

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