Showpony seeks to create “kick arse” campaign to lure new generation of V8 fans

Showpony Advertising has sought to portray the Clipsal 500 Adelaide V8 motor race  as a “kick-arse” occasion as it launched a campaign to promote the 2015 event.

The push includes TV, radio, cinema, press, outdoor and digital, with media planning and buying by MEC.

Showpony, which won the strategic and creative pitch for Clipsal 500 Adelaide earlier this year, said it wanted to entice new fans to the sport.