Sir John Hegarty: Ban scam agencies from awards shows like sport bans doping stars

Agencies involved in creating scam work should be banned from advertising awards shows in the same way that professional athletes are prevented from participating in sporting competitions when they have been caught taking drugs, adland legend Sir John Hegarty has told Mumbrella.

Putting scam on a par with doping, the BBH co-founder said: “Scam is my bête noire. I think it’s a tragedy and I liken it to drugs in sports. If we don’t kick this habit, we will undermine the awards that we have.

“Shows have got to be more proactive in how they weed out scam and how they penalise those that create it. They should say to agencies, if you do that [scam] you will not be able to enter for the next three years.”

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