The slow death of Australian children’s TV drama

In this cross-posting from The Conversation, Anna Potter and Huw Walmsley-Evans argue kids’ TV in Australia is in a dire state, and networks, parents, producers and policy makers need to start asking some questions.

Free-to-air TV networks have to commission certain amounts of children’s programs each year. But in recent years there’s been a dismaying lack of new live action shows, or recognisably Australian content. Instead, local children’s TV has become dominated by animation with little sense of place.

Round the Twist

Ebonnie Masini and Rian McLean in Round the Twist (1989), one of Australia’s most fondly remembered children’s TV dramas. Source: Australian Children’s Television Foundation

Australian children’s TV may have recently picked up an Emmy Kids award for the ABCME animation Doodles, but otherwise kids’ TV in this country is in a dire state. The Conversation

This is a shame, because Australia’s most fondly remembered children’s TV shows are live action productions such as Mortified, Playschool, Blue Water High, and Round the Twist. When asked in a 2015 survey to name their favourite childhood TV characters, most people chose Round the Twist siblings Linda and Bronson, followed by Mortified’s Taylor Fry.

Before the 2009 launch of ABCME (originally ABC3), the vast majority of the children’s live action drama produced here was commissioned by advertiser-funded networks Seven, Nine and Ten. Series such as Spellbinders, Ocean Girl, H20: Just Add Water and Lockie Leonard proved popular with Australian children, many of whom still remember them as adults.

Be a member to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Become a member

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

"*" indicates required fields

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing.