Snapchat highlights its unique users in first global B2B campaign

Snapchat is tapping into the characteristics of its users to communicate to brands the advantages of marketing to the ‘Snapchat Generation’.

The campaign, which is the first global B2B campaign from the social media platform, launched in Australia yesterday. It is backed by the insight that Snapchat users are 34% more likely than non-users to buy from brands that support their local community. More locally, that figure is over half of Australian users.

The campaign film combines various marketing features available on the platform, such as AI and branded filters, with the values and behaviours of Snapchat users, and commentary of key marketers in the US from the NFL, Frito-Lay, Depop and MGM Resorts.