Snapchat’s 120 engineer layoffs are a symptom of the platform’s wider issues

When Snapchat decided to lay off 120 of its engineers last week, Yuval Ben-Itzhak wondered if the social media platform could ever hope to live up to its ‘innovative’ label without them.

It’s never a good sign when a technology company lays off engineers. The recent news that Snapchat is laying off 120 of them – reportedly 10% of its engineering workforce – does not bode well.

It adds further speculation to Snapchat’s reliability as a tool for marketers as it tries to measure up against its rivals.

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