Social media isn’t a silver bullet, and in 2021, you’ll only get out what you put in
As we look towards 2021, King Kong founder Sabri Suby believes we need to get real about social media.
In the world of social media, nothing is permanent. The business you created on Instagram? Dissolvable. The ad campaigns you constructed on Facebook? Banned. The display ads you crafted for the Google Display Network? Temporary.
This year, we’ve seen that even social media isn’t watertight to the effects of COVID-19. As reported in Bloomberg, Facebook has been directing its human moderators to the US election and pandemic coverage, and as a result, has been leaning more on artificial intelligence algorithms to monitor other areas of its platform.
The result? Small businesses have been mistakenly locked out of their ad accounts for supposedly violating Facebook’s terms of service, and have missed out on thousands of dollars’ worth of business in the process. In the middle of a global pandemic, it’s a massive issue for businesses big and small.
