Influencers have lost their influence
They offer a glamorous lifestyle, but is it relatable? Founder of fashion tech startup Mys Tyler, Sarah Neill, examines the state of the influencer and what needs to happen next.
Influencer marketing is booming. In 2020 the industry is projected to hit $10 billion while 2019 saw 380 new influencer-focused marketing agencies join the scene, and the stats say there are 20 million influencers out there (on social media). Brands have embraced influencers to “activate” their campaigns, and are increasingly allocating a larger and dedicated budget for this channel.
But influencers are losing their influence.
