Sodastream hires Markson Sparks for PR


The controversial Sodastream display in SA

Max Markson’s publicity company Markson Sparks has picked up home soft drinks brand Sodastream as a new client.

Among the first stunts is the building of a cage exhibit at Tullamarine Airport in Melbourne featuring a transparent container full of discarded drinks cans and bottles aimed at highlighting the environmental friendliness of Sodastream.

A similar project in South Africa saw a cease and desist letter from Coca-Cola whose products featured in the display.

Sodastream works by using flavoured concentrate and carbonation.

The PR strategy for Australia appears to be to attempt to provoke a similar confrontation with Coca Cola locally. In the press release from Markson Sparks,  Sodastream’s Australian CEO Matt Gabelich said: ““We will not be silenced.”


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.