The controversial Sodastream display in SA
Max Markson’s publicity company Markson Sparks has picked up home soft drinks brand Sodastream as a new client.
Among the first stunts is the building of a cage exhibit at Tullamarine Airport in Melbourne featuring a transparent container full of discarded drinks cans and bottles aimed at highlighting the environmental friendliness of Sodastream.
A similar project in South Africa saw a cease and desist letter from Coca-Cola whose products featured in the display.
Sodastream works by using flavoured concentrate and carbonation.
The PR strategy for Australia appears to be to attempt to provoke a similar confrontation with Coca Cola locally. In the press release from Markson Sparks, Sodastream’s Australian CEO Matt Gabelich said: ““We will not be silenced.”