Specsavers creates in-ad eye test for viewers with ‘Cubby House’ campaign
Specsavers has launched its latest ‘Should’ve gone to Specsavers’ ad which includes an eye test for viewers to complete while watching the ad.
Created by Cummins&Partners, and directed by Tim Bullock, the 30 second ad shows a father creating a “fairy princess” cubby house for his daughters with 15 deliberate mistakes included in the ad for viewers to find.
During the ad, the father accidentally renovates the family’s dog house instead of the children’s cubby house.
Sarah McInnes, marketing director at Specsavers, said in a statement: “The ad has been created to highlight the importance of sharp vision and if you can’t spot any mistakes, it’s time to visit your local Specsavers for an eye test.
“We found an innovative way to take the strength of our Should’ve Gone to Specsavers platform to a new level by creating an interactive, fun and engaging experience for young and old.
“Everyday mistakes that may come about if you need to get your eyes checked are showcased in a light-hearted way to encourage Australians to take better care of their eye health and book in for regular eye tests.”
Chris Ellis, creative director at Cummins&Partners, added: “With cash rewards for those with eagle eyes, it’s the first ad people will want to watch on repeat. Even our editor didn’t quite spot all the mistakes after being glued to the screen for several days. Suffice to say, he has since gone to Specsavers.”
The campaign is set to run across TV, social media and online platforms across both Australia and New Zealand.
The dog breed changes from one to another in the next frame on the ad.
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1. Dads shirt changes colour from blue to green check
2. Paint on dads face changes colour and placement
3. The nail goes out when he hits it
4. The paint on the brush changes from pink to blue
5. Glitter goes backwards when thrown
6. The news paper is printed backwards
7.the girls are different inside but when outside are twins then different again
8. Fixes dog house in stead of cubby house
9. In front of the dog house the girls have a jumper and cardigan
10. Dog changes from bulldog to blueheeler
11. Girls head wear keeps changing
12. Girls outfits keep changing
13. Dad has no mustache then a mustache then no mustache
14. The dad has sunglasses when he goes inside then no sunglasses
15. Mums hair style changes three times first down then a bun then a ponytail
16. Washing on the line changes
17. Dads wedding ring comes and goes
18. Red mower vanishes
19. Paint tray vanishes
20. Fence toppers vanish
21. Flowers in vase then both disappear
22. Plants at backdoor come and go
23. Dog bowl moves
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One of the little girls has a jumper on in the middle of one scene.
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1.Different t-shirt on dad
2.Mow on dad the then suddenly appears
3.No crowns on girls in first shot
4.Paint on forehead changes
5.No glasses on dads head until he comes inside
6.Wifes hair changes from down to bun to pony tail.
7.Girls tops change – one has sweat shirt one has wings
8.Different daughters
9.Girls dresses are different when go outside -length and colour
10.Paint brush pink but painting blue.
11.Paint on hand disappears
12.Girls crowns on head change when runinnig outside.
13.Dad flanny (check shirt) changes from blue to green
14.Differenent breed of dog.
15.No glitter on steeple on castle.
16.Clothes line changes from colour from green to purple .
17.As dad is nailing, nail is coming out not in.
18.Words on mums news paper are backwards
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Tshirt changes design
Paint on forehead changes
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I find Specsavers advertising insulting and degrading so I would not deal with them on principal.
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Meh
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Due to changes in camera angles there is some doubt as my observations.
1. Nail comes out during hammering.
2. Paint brush is pink but applies blue paint.
3. Clothes on line change.
4. Father gets a temporary moshtache.
5. Father’s wedding ring missing.
6. Clothes hoist changes colour.
7. Newspaper has printing backwards.
8. Father has sunglasses on head.
9. Girls now wearing headgear.
10. Different girls (blond twins) when outside.
11. Girls headgear changes.
12. Mower changes position.
13. Girls headgear changes again.
14. Girls wearing coats.
15. Girls dresses now have wings.
16. Two bikes have changed position. (was other side of yard)
17. Scooter also in new position (was back door)
18. Clothes hoist appears gone.
19. Glitter on steeple on cubby has gone.
20. Step ladder also appears gone.
21. Mother’s hair now in a bun. (previously on shoulders)
22. Dog changes breed.
23. Paint tin now on ground. (prev on step ladder)
24. Mother’s hair now in ponytail.
25. Father is wearing a different tee-shirt.
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1. Mower moves from left to right
2. Nail comes out not in
3. Paint is pink on brush and blue on wood
4. Writing on news paper is backwards
5.dog changes from bull dog to cattle
6. One girl has dark hair
7. Different girls
8. Girls have no crowns
9. Girls have crowns and becom twins
10. Girls have different crowns
11. Girls have different clothing
12.mustache on man goes
13. Lady’s hair down
14. Lady’s hair in bun
15. Lady’s hair in pigtails
16. Glasses on man’s head go
17. Wedding ring on man
18. Mans shirt goes from blue to green
19. Mans T-shirt goes from maroon to green
20. Glitter comes back
21. Paint on mans face changes
22. Paint on mans T-shirt changes
23. Painting on wall changes
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I find Spec Savers advertising degrading and insulting and wouldn’t use their facilities on principal.
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1. Window on left (Lounge room) is black and white, then color
2.Mower moves from left to right
3. Nail comes out not in
4. Paint is pink on brush and blue on wood
5. Writing on news paper is backwards
6. Girls have no crowns
7. Different girls (tiwns)
8. 10. Dog changes from bulldog to blueheeler
9. Girls have different clothing
10.In front of the dog house the girls have a jumper and cardigan
11. Dad has no mustache then a mustache (comes and goes)
12. Mums hair style changes three times first down then a bun then a ponytail
13. The dad has sunglasses when he goes inside then no sunglasses
15. Washing on the line changes color
16. Dads wedding ring comes and goes
17.Mans shirt goes from blue to red bull
18. Fence toppers are black then white
19. Paint on mans face changes
20. Plants at backdoor come and go
21. Backyard changes in background (patio)
22.. Painting on wall changes (Kangaroo)
23. Flowers in vase then both change
24. Paint tray vanishes
25. Dads flano changes colour from blue to green check
26. Mums hair changes style three times first down then a bun then a ponytail
27. One girl has dark hair
28. Red mower vanishes
29. Roof on cubby house vanishes
30. Clothes line goes missing then changes color
31. Coffee table ornaments have changed
32. The pillows change different color an position
33. Cubby house is bigger on left with a smaller dog house
34. Mum has no necklace then has one when vanishes
35 . Scooter in background when dad comes in, is there then its at the window when girls come out
36 . Paint brush is clean on ladder when finished when it should have paint on it
37. Girls sitting on floor head pieces change
38 . Paint brush at he cubby house is wet with pick paint
39 .paint tin has more paint marks
40. Glitter goes missing from top of cubby house
41. Paint brush was black then at the end beside the dog house its plain
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Your “principal” should be “principle”. In more ways than one you need to change your principles.
Tom
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A fun and clever way to advertise
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Kangaroo appears in the painting
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Well spoken Tom
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gREAT aD………………………………. I need glasses
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I LOVE THE SPECSAVERS ADS!
BRILLIANT !
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Yes, the new ad with Dad prettying up the dog kennel is fun but it never will be laughed over like the Derek the Gardener one.
In my circle of friends it is a standing joke and will be for a long time. We all have had instances in our families where the adult offspring have had a go at us for spending too much, on our homes, holidays or other folk. It is as if they are afraid they won’t get any money when their parents flutter off.
Well after moving home to SA & having a lovely little front Garden I now have a “Derek” the Gardener to come on occasion to help tidy it all up. I asked him if he had seen the Ad, reassured him he was safe but couldn’t wait to email everyone back in WA that at last I have a “Derek!”
Honestly, it is the all time best ad for females over 55 I reckon.
I am even changing from my former provider and have an appointment with Specsavers coming up soon.
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