Spotify Ad Exchange now locally available
Spotify Advertising’s next phase has begun, with Spotify Ad Exchange being “available locally with industry-leading partners including Magnite, The Trade Desk & Google DV360”.
The announcement:
Today we’re introducing the next stage of Spotify Advertising in Australia. We’ve been modernising our ad tech, strengthening our partnerships and deepening our human expertise to make it easier for advertisers to buy, create, measure, and get clear results on Spotify’s ad platform.
Our efforts reflect a significant step forward in automated buying and creative innovation for Spotify and the broader digital audio industry—most notably with the introduction of the new Spotify Ad Exchange, which is modernising our ad platform to give advertisers the flexibility to buy Spotify in the way that works best for them.
Spotify Ad Exchange (SAX) is our new programmatic offering, and for the first time, advertisers can now access Spotify’s engaged, logged-in users via real-time auction with full addressability and measurement capabilities in whatever way works best for them. Following a successful pilot in the US, Australia and Canada, SAX is now available locally with industry-leading partners including Magnite, The Trade Desk & Google DV360, who now have access to our suite of audio, video, and display formats across music, with podcasts coming soon.
Liam Hickey, Head of Automation, JAPAC, at Spotify said: “The advertising industry is rapidly shifting towards automation, with programmatic and self-serve platforms driving display and video ad spend. As Spotify continues to grow, we’re helping brands embrace more outcomes-driven, omnichannel strategies.
Through Spotify Ad Exchange, we’re evolving our platform to make advertising more automated, competitively priced, and addressable—putting outcome-based audio and the right formats at advertisers’ fingertips. At launch, we’re partnering with industry-leading DSPs like The Trade Desk and DV360, providing seamless access to high-quality inventory across music, with podcasts coming soon.”
We’re also continuing to innovate our self-serve platform Spotify Ads Manager, with more advanced targeting capabilities, new 1P & 3P measurement solutions, and new outcome-based objectives to help advertisers of all sizes create, optimise, and measure their Spotify campaigns, including Spotify Pixel, Custom Audiences, key third-party partnerships and a new App Install objective.
For advertisers looking to create with Spotify, our in-house consultancy – Spotify AUX – brings together our unrivaled know-how in music, podcasts, culture, experiential, and content production to bridge the worlds of brands, artists, creators, and fandom. Our mission is to provide innovative solutions that elevate brands through the power of music and culture.
Finally, we’re helping advertisers reach their goals on Spotify, with new measurement tools built just for Spotify and new 3P partnerships. We’ve updated Spotify Brand Lift, our 1P measurement tool that helps advertisers understand how their Spotify campaigns impact their brand metrics. We’re also bringing Spotify Brand Lift and Spotify Pixel to Ads Manager. Lastly, we’re investing in key 3P partnerships, such as DoubleVerify and IAS for Ads Manager, and adopting The Trade Desk Unified ID 2.0, LiveRamp’s RampID, and Google’s Display & Video 360’s PAIR for SAX to offer greater measurement capabilities and ensure that Spotify can be a trusted partner in this ever-evolving landscape.
Topline Global Stats:
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We’ve accomplished Spotify’s first full year of profitability by growing our total revenues 20% YoY, while operating more nimbly and profitably and driving what we call sustainable growth.(1)
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Our ad revenue has more than doubled since 2020 with significant yearly gains, driven primarily by brand advertising. (141% increase in ad revenue since 2020). (2).
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675 million users in 184 markets around the world trust Spotify to give them an unmatched experience every time they tap in. (3) And over 90% of them say Spotify is essential to their daily life. (4)
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On the ads side, we’ve found that combining audio and video ads increases purchase intent by 27% and incremental sales by 66% compared to audio alone (5).
Source: Sound Story
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