Star Power: Space is the new sport when it comes to brand storytelling
After appearing at Mumbrella360 this past May, Amplify executive creative director, Tim Baggott, says the next decade will “offer marketers incredible opportunities for brands to reach new audiences and build brand equity by tapping into the cultural conversation of space exploration”.
We are at the dawn of a new era in space exploration, often referred to as the ‘global space renaissance’ and this time Australia is a key player. The coming decade will offer marketers incredible opportunities for brands to reach new audiences and build brand equity by tapping into the cultural conversation of space exploration.
Last month, I sat down with Keegan Buzza, the director of communications at the Australian Space Agency, to discuss the opportunities for brands. As part of the conversation, we looked to the sports arena for inspiration. Australians’ love for sports makes it an effective way for marketers to reach a diverse consumer base through sponsorships, brand ambassadors, and grassroots storytelling. These same principles can be applied to our most exciting endeavour yet: space exploration.
Starpower and influence
Australia has a long history of brands tapping athletes to be ambassadors and sponsorship more broadly. It’s different now for space as the Australian public aren’t as familiar with our key figures in space as they would be the stars of the Australian Open, but this could change in the next five years.
