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Streem expands into social media monitoring and measurement

Realtime media monitoring, analysis and media data provider, Streem, is adding a social media intelligence platform designed specifically for communications teams.

Streem Social will fully integrate with the company’s existing media monitoring platform, allowing users to track and measure traditional and social media in one environment. It will also be available as a separate, dedicated tool.

The new functionality is part of an aggressive expansion phase for the business, which has tripled in size in the past two years, with plans to triple again in the next three years.

Streem CEO Elgar Welch said the decision to expand into social media was in response to clients looking for a combined mainstream and social listening and analytics in one place.

“When we looked closely at the existing landscape, it was apparent that all the social listening tools are really designed for the marketing team, whereas communications managers and people in the media team have very different needs,” Welch said.

“Streem Social has access to rich social data at a global level. Where marketers would use that to understand the pain points of consumers, comms teams are tracking topics, issues and competitors with a view to how they might impact the company’s reputation. That is the key point of difference.”

Through the new service, clients will be able to listen, analyse and interact with global social media users across networks such as Facebook, Twitter, Instagram, YouTube and millions of blogs and forums.

Streem Social consists of three primary modules that can be toggled on and off for customers:

  • Listen: Enabling clients to track social coverage in realtime across millions of social posts. Users can instantly add keywords, hashtags and topics to follow in Australia and globally, and receive notifications on demand.
  • Analyse: Generate charts and insights including themes, key influencers, share of voice, salience and even the most prevalent emojis being used alongside a topic.
  • Engage: Connects directly to an organisation’s owned social accounts so that they can manage posts, create a content calendar and track response to social coverage.

The platform is designed to give users full control, allowing them to select sources and choose keywords, hashtags and handles. The option to launch more complex searches is also available.

Streem launched its full-service media monitoring platform in 2017, winning clients including Telstra, Qantas and the Commonwealth Bank off the back of its realtime technology.

It also signed a multi-year licensing agreement with The Copyright Agency in late 2020 to access content from leading Australian publishers. Streem had previously joined with rival media monitors iSentia and Meltwater in taking the agency to the Copyright Tribunal.

Streem Social was built in-house by the same engineering team, with the company now on-boarding dedicated staff to drive its growth.

Existing Streem clients can add the new platform to their current media monitoring service, while Streem Social is available as a stand-alone product to new customers too.

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