Sugar glider fronts Optus Christmas ad set to ‘Everything I Own’

November 15, 2021 10:15

Optus has released its holiday campaign via Special Group NZ, featuring a sugar glider to raise awareness and funds for the marsupial.

The title for the campaign is ‘Tis the season to say “yes”‘, building on Optus’ brand platform ‘It starts with yes’. Special Group NZ launched the brand platform last year in July 2020 in what was the first work for Optus.

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Anna Macdonald was a Mumbrella journalist, covering news, creative, ad standards and campaigns. She left Mumbrella in April 2022.

Topics

Australian Wildlife Conservancy AWC Mel Hopkins Optus Tim Allard

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