‘Summer starts on TikTok’: Uniquely Australian moments highlighted in new campaign
In its second national brand campaign, TikTok is highlighting all of the elements of summer that are uniquely Australian, from Christmas in the sun, cricket, and road trips to all the ‘big’ statues.
Drawing on local content throughout the app, each element of the campaign presents a different trend of Australian summer, that will be updated in real time throughout the season.
TikTok ANZ general manager, Lee Hunter, said: “Summer Starts on TikTok is a celebration of Australian culture and how that translates to the fun and excitement of the summer season, especially this year, as we finally get to say goodbye to 2020.
“The campaign showcases the uniquely Australian content that some of our most creative and entertaining creators are sharing with local audiences, who see themselves represented in amazing videos that are reaching the world”.
