Tiktok launches first Australian brand campaign, calling it a ‘key element of our strategy’
TikTok has continued its efforts to raise its profile in Australia, launching its first consumer-facing brand campaign.
Created by Aden Hepburn’s agency, Akcelo, the campaign’s message is that Tiktok is for people young and old, celebrating the community and expanse of content generated ‘for the people, by the people’ on the short video platform.
Tiktok first went on the PR offensive in in July, after being the target of public scrutiny about its Chinese ownership and potential links to its government. The social media platform published full-page ads in Australian newspapers, pleading to Australians “Don’t make TikTok a political football”.
