GPY&R Sydney appointed to lead global Al Gore climate change campaign
Sydney agency GPY&R has created a global campaign for Al Gore and The Climate Reality Project which will urge young people aged 13 to 21 put pressure on world leaders to commit to reducing carbon emissions.
The agency was appointed by the former US vice president after presenting its campaign ideas at the United Nations. GPY&R was one of five WPP agencies from around the world who were invited to present their response to the brief.
The campaign invites children from around the world to create videos posing the questions “why?” and “why not?”. The creators of the best six submissions will be flown to New York to attend the Climate Summit on September 23 where they will be part of a multimedia presentation to world leaders calling for “action and ambition” on climate change.
Fascinating.
Many long extinct religions had a frenzied ‘one last push’.
Gnosticism, Babaism and now and Climate Changeism joins them with its oddball high priests, like Al Gore. He’s done very well out of it, and now spreading the largesse around local agencies. At least there’s some beneficial outcome.
Mike, I take that to mean that the ‘frenzied one last push’ is to get the right-wing loony climate change deniers like the IPA and its puppets to understand the science of climate change before we totally fuck up our one and only inhabitable planet?