News wants to keep Australians cooking with Dinner Revolution campaign will launch a campaign on July 1 to keep Australians enthused about cooking dinner even after lockdown has lifted.

The ‘Dinner Revolution’ campaign will see the transformation of’s dinner offerings on all of its platforms – website, social, video, email newsletters and client solutions.’s Dinner Revolution aims to keep Australians in the kitchen editor-in-chief, Brodee Myers, said the site saw an uplift in traffic and demand at the start of the lockdown.

“From the first days of lockdown, the biggest food trend we saw was the consumer demand for dinner recipes. Even the most devoted non-cooks were grabbing their pans and cooking up a storm as traffic, audience and engagement soared again and again, across all platforms,” Myers said.

“The rallying cry was loud and clear: ‘help us get dinner done… and help us make it amazing’. It was time for a Dinner Revolution and for us to take fuss-free and easy to a whole new level. We set in motion our mission: to truly bring back dinner. No fussy measuring. Everything in one pan. Cut the clean-up. Everyone, dig in.

“We’re rolling out Dinner Revolution across our entire brand ecosystem to meet consumer demand and help more Australians make, eat and love dinner at home.”

The campaign will kick off with a live stream cook-a-long with Matt Preston and Marion Grasby on 17 June at 7:30pm, which will take the form of part mystery box (the famous Masterchef challenge) and pat surprise dinner. Participants that have signed up for either Team Matt or Team Marion will receive a list of ingredients and equipment for the dish they will be cooking on the night.

The campaign will also involve the launch of a dedicated website vertical and magazine section for dinner ideas, and a tool to help customers search recipes by ingredient to help reduce food waste. will also be releasing a ‘Dinner of the Day’ newsletter and new social and video content, including a Taste v Takeout series.

Integrated client solutions will be available on the Dinner Revolution platform. A national consumer marketing campaign will also take place on digital, social, print and radio.


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