TBWA launches new data insights platform CLUE

June 14, 2017 10:09

TBWA Australia has launched a new data-led insights platform, CLUE, in collaboration with Annalect.

The Omnicom Media Group-owned data science agency partnered with TBWA to create the Consumer Learning and Understanding Engine to better understand people’s current and future behaviours.

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Abigail Dawson

Abigail Dawson was Mumbrella's senior content journalist covering event content. She left Mumbrella to move into an agency role in 2020.

Topics

Annalect Catherin Graham CLUE Kimberlee Wells Martin Orliac Paul Bradbury TBWA

1 COMMENTS

? 14 Jun 17

Sorry, what?

i hope you get your story tighter in the future – im sue you will.

I would have gone with I.D. Insight Disruption.

cheers

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