Technology should help creatives – but don’t put down the pen and paper just yet
Copywriter Ben Yabsley argues that with so much technology at our disposal, it’s becoming harder and harder for creatives to find time for basic ideas to flourish.
Advertising creatives have never had so many toys. Computers are more powerful than ever, software is cheaper, and any piece of new creative technology can be easily self-taught through an endless array of YouTube tutorials.
But with so much at our disposal, it’s becoming harder and harder to protect the time needed to come up with ideas for these creative toys to craft.
As a result, the work that the advertising industry makes is getting prettier and fancier… but not necessarily smarter.
