Ten digital chief calls for industry unity on catch-up TV
Channel Ten’s new chief digital officer has called for Australia’s free-to-air television networks to implement a single platform for catch-up TV in Australia.
Rebekah Horne told Encore, in her first interview since taking the role, there are strategic reasons for the networks to work together on IPTV.
Asked if Australia’s TV networks should be implementing one platform, similar to the Hulu model in the US, Horne said: “It would make sense for that to take place.”
The networks previously came close to an agreement via their Freeview alliance which promotes the takeup of digital TV and the new secondary channels. But the likelihood of them working together has since faded.
The FTA guys hate each others guts. Great idea, but the actuality of a single platform formed by 3 feuding entities is highly unlikely
I don’t care if they have ten platforms as long as all of them work on an iPad.