Ten digital chief calls for industry unity on catch-up TV

Rebekah HorneChannel Ten’s new chief digital officer has called for Australia’s free-to-air television networks to implement a single platform for catch-up TV in Australia.

Rebekah Horne told Encore, in her first interview since taking the role, there are strategic reasons for the networks to work together on IPTV.

Asked if Australia’s TV networks should be implementing one platform, similar to the Hulu model in the US, Horne said: “It would make sense for that to take place.”

The networks previously came close to an agreement via their Freeview alliance which promotes the takeup of digital TV and the new secondary channels. But the likelihood of them working together has since faded.

Be a member to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Become a member

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

"*" indicates required fields

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing.