Ten reveals seven new season sponsors of The Bachelorette
Oral B, Maybelline, Chemist Warehouse, KFC, Kettle, Häagen-Dazs are the new sponsors of Network Ten’s second season of The Bachelorette Australia.
The announcement:
The Bachelorette Sponsors Help Love Begin.
Oral B, Maybelline, Chemist Warehouse, KFC, Kettle, Häagen-Dazs™ And Renault Join New Season.
Network Ten is pleased to announce the sponsors of the highly-anticipated second season of The Bachelorette Australia.
Oral B, Maybelline, Chemist Warehouse, KFC, Kettle, Häagen-Dazs™ and Renault are partnering with season two of the TV Week Logie Award-nominated series that follows Georgia Love as she begins a true love story of her own.
Hosted by Osher Günsberg, The Bachelorette Australia follows the 28-year-old Victorian journalist on an adventure with 16 eligible Bachelors from across Australia. But only one can win her heart.
Network Ten Director of Revenue and Client Partnerships, Rod Prosser, said: “The Bachelorette Australia is a multi-screen sensation that our partners are excited to support with innovative and unique in-show activations.
“The Bachelorette Australia was the breakout new hit of 2015, with The Final Decision attracting 1.56 million capital city viewers. It’s one of the most talked about television events in Australia and a social media phenomenon that dominates conversation whenever it is on air.
“The seamless and powerful integration opportunities have seen some of Australia’s biggest brands get on board for what promises to be a season full of fun, excitement, drama and love.”
Tania Jones, Content and Brand Partnerships Director at Multi Channel Network, said: “The Bachelorette Australia is a great match for brands seeking to attract viewers.
“This intoxicating quest for love provides an extraordinary opportunity for brands wanting to really engage emotionally with Australians. We are thrilled to have a historic level of partners support this exciting property this year and to have so many diverse brands work closely with MCN and Network Ten to create highly compelling multi-screen campaigns that will appeal strongly to viewers.”
