The 80/20 View: Snapchat’s business and valuation is absolutely flying, and here’s why
In his regular column for Mumbrella, media analyst Ben Shepherd looks at the soaring numbers behind image sharing social platform Snapchat.
Snap Inc, owner of the Snapchat app, is suddenly worth US$122 billion. This makes it worth more than Spotify, Twitter and News Corp combined. The cause? A dramatically improved product, a strategic and smart partnership focus, improved ad tools and a huge increase in confidence in market around the value Snap can offer advertisers.
Snap and pop!
When Snap shares closed on Friday afternoon, they sat at a record price. $77.97 USD, with a market cap of US$122.49 billion.
