The big red hand crosses the Pacific
Former Coles boss Ian McLeod certainly knows a winning formula when he sees one.
The man who led the turnaround at the supermarket, famously imported some greatest hits from the UK, including the Sainsbury’s “feed your family for a fiver” promotion.
A former director of UK supermarket Asda, McLeod had something of a cultural impact on Australia by reintroducing the country – via Ted Horton’s Big Red agency – to Status Quo. And the big red hand, of course.
Last year, McLeod moved on to the US, and BI-LO Holdings.
You can tell it’s not a Coles ad. There are black people in it.
it’s spreading like a virus
a tad on the plagaristic side perhaps?
The Original Big Green hand at Asda was better
Woo hooo. We’ve given the US the finger.