The big red train – and Leckie – rolls into 2012. But what happens when Warburton enters the mix?

Tim Burrowes

September 22, 2011 10:10

So what to make of Seven’s 2012 launch last night?

More of the same was the big message of the night.

More of the same programming that took it to such a big win this year.

And more of boss David Leckie’s very individual presentation style. His big red train was back, as was his another-brick-in-the-wall strategy, complete with Pink Floyd backing.

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Tim Burrowes

Tim Burrowes is the publisher of Mumbrella and Unmade. He co-founded Mumbrella in 2008 and sister title Unmade in 2021. He's worked in the UK, Middle East, Asia & Australia and has specialised in writing about the communications world for the last 25 years. He wrote the book Media Unmade, published in 2021, and became the presenter of MediaLand on ABC Radio National in 2025.

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2 COMMENTS

Clare 22 Sep 11

I guess there were a lot of clients, as I felt the preso was pitched less at media buyers and more at people who don’t have the info at their disposal. For instance, why show us the total national numbers a show will deliver, when buying a spot with the Seven network will only deliver the total metro viewers?
Didn’t like the jibes at the other networks either, just feel that’s not professional or necessary. Esp when at least one of the shows in that reel is a recycled failure of Nines.

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R. Mugobme 22 Sep 11

Mr Leckie forgot to mention the Olympics! Or maybe not!

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