The Block tops entertainment, Todd Sampson’s Mirror Mirror opens to 572,000 metro viewers
The Block brought in an average of 834,000 metro viewers for Nine on Wednesday, helping the broadcaster to both a network share and primary channel win.
Meanwhile, the first episode of Todd Sampson’s latest program, Mirror Mirror, brought in a solid 572,000 metro viewers, and finished second to The Block in the 16-39 and 18-49 advertising demos.
The program sees the Gruen panelist and former Leo Burnett Australia CEO shine the mirror on the societal crisis of body image dissatisfaction and the manipulative industries that profit from it. The second and final episode will air on Ten tonight.
Didn’t see that coming. TONIGHTS final #mirrormirror is my favourite https://t.co/quskNPYUi2
— Todd Sampson (@toddsampsonOz) September 8, 2021
The Block won all three key advertising demos, and was the #5 program overall on Wednesday. In other entertainment programming, Home And Away aired to 612,000 metro viewers, while ABC’s Hard Quiz brought in an average of 591,000 metro viewers.
The Chase Australia had 549,000 metro viewers for Seven, while Nine’s Paramedics had 472,000 metro viewers and Hot Seat brought 549,000 metro viewers.
ABC’s Question Everything brought in 410,000 metro viewers and Rosehaven had 399,000 metro viewers.
Seven News was the #1 program of the night, airing with 1.086 million metro viewers, ahead of Nine News with 1.061 million metro viewers.
As mentioned, Nine won the night with a 30.2% network share, and also was the #1 primary channel. 7TWO was the top-rating multi-channel with a 3.4% share.
Meanwhile, Network Ten has announced that a commercial deal will see the M&M’S characters join Gogglebox as one of the ‘families’. The new season launches tonight at 8:30pm.
Ten ViacomCBS national sales director, Lisa Squillace, said: “We’re excited to partner with M&M’S on this season of Gogglebox Australia on Ten, with such an innovative campaign that aligns with the show without being in it.
“The M&M’S partnership leverages the Gogglebox Australia IP across broadcast, social media and on demand platforms, bringing the fun to every touchpoint for an impactful 360-degree campaign.”
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Zanda Wilson was a reporter and podcast producer at Mumbrella, specialising in radio reporting. He left Mumbrella in September 2021.
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