The creative directors proving their worth outside of ad agencies
As the creative director role expands beyond the world of advertising, creative bosses from Buzzfeed, PwC, Slack, Edelman and We Are Social reveal what the job entails outside of agency land.
Once relegated to the confines of the advertising agency, the creative director can now be spotted throughout adland and beyond; from PR to publishing, social media agencies to consultancies.
Moving away from the advertising landscape, a ‘creative director’, ‘executive creative director’ or ‘chief creative officer’ can mean something very different depending on the industry.
But what is the essential thread that defines this new breed of creative director?
The pace of change
My hairdresser calls himself a Creative Director. Doesn’t mean he gets advertising.