The four roads of customer service: be clear about which one you’re on
Marketing expert Seth Godin details the four roads of customer experience, from ‘I can learn from you’ to simply ‘go away’.
Road one: I can learn from you and make things better
Road two: You’re an important customer and I can bring empathy and care to this moment to strengthen our relationship
Road three: I can teach you something and make things better
Road four: Go away
