The future of eCom is aCom
Versa futurist Tomas Haffenden highlights the importance of the algorithm when it comes for online marketplaces to connect with their audience.
If you haven’t already heard, algorithmic commerce (aCom*) is going to revolutionise the way consumers buy goods. Endless choice and the cognitive load of selection are being replaced by zero-click subscription models, underpinned by trust in all-powerful and personalised algorithms.
Sounds great so far, but if you want to join the revolution, you must first overcome a tiny problem. Developing the required level of consumer trust, and gathering enough data to personalise an algorithm is no easy feat.
So what exactly is aCom and what role will automated comms play in providing the frictionless and always-on feedback loop required to make it all work?
