The gig economy is about to enter adland
It’s not just Uber drivers: the professional gig economy is here, and it’s time adland sat up and embraced it, writes Luke Achterstraat.
I’d hazard a guess everyone reading this has either taken an Uber, stayed in an Airbnb, engaged someone on Airtasker or indulged in a Deliveroo takeaway.
I’m not going to bore you with the revolutionary impact of these organisations on the business world. The gig economy is not new news.
Sophie Monk starring in an Uber Eats campaign
Is this a sponsored post?
“For many it comes down to flexibility, the opportunity to be your own boss, work the hours and jobs you want to and not get bogged down in internal politics which can be draining for anyone, especially veterans of one too many boardroom tussles.”
-A very positive view of exploiting the underemployed (joking – sort of)
Is this a joke? Has this guy just discovered ‘advertising’ and uber?
Next newsflash people, print ads are dying out….
Honest to god, this sounds like a Liberal Party policy speech.
Local highly-trained professional with full-time job urges other highly-trained professionals into ad-hoc work.
A one-sided, superficial description of the gig economy.
Flexibility? Sure, for the employer. But not necessarily for that worker who is effectively logged in day & night looking for whatever low-paying work they can find.
“Not get bogged down in internal politics” – ha, nice distraction from the reality of “not have a secure job that pays a living wage and that you can rely on to pay bills and support a family”.
Many workers in the gig economy aren’t really there by choice. They’re there because of increasing casualisation, high youth unemployment and low wages growth. They are not empowered. They just need cash to pay bills. Some are very desperate for work.
The gig economy is a big con. It’s just a way for business to lower its labour costs, and these pretend “benefits” for workers are a joke. How dumb do the gig platform PR merchants think we are? Please. Australians are increasingly waking up to this BS.
See you on the other side of regulation – it’s just a matter of time. Good luck with restructuring your exploitative business models to comply with basic workers’ rights like the minimum wage (aka “goodbye”).
Good luck with your mortgage application.
And retirement.
I have so say it again here.
Good luck with your mortgage application.
And retirement.
“I’d hazard a guess everyone reading this has either taken an Uber, stayed in an Airbnb, engaged someone on Airtasker or indulged in a Deliveroo takeaway.”
Then you’d be guessing wrong. These are all a leech on the backside of the business world. I for one will stick with taxis, motels and hotels (and cabins in genuine caravan parks) and use the take away services of the vendor, not some third party screw-you merchant.