The imperative of long-term brand thinking
It’s so easy to think short-term, but as Dan Parritt, co-founder of brand and design agency Molasses writes, brands must navigate relationships, learn from mistakes, and cultivate legacies that extend beyond short-lived campaigns.
The world hasn’t changed, but perhaps we have.
Every societal or environmental change is a reminder for brands, and us, to think differently. About evolution, responsibilities and more – be that home life, how we buy, how we engage with brands, each other and the fact that perhaps we’re not infallible.
Wars, politics, disasters (natural or otherwise) continue to open up ‘mindfulness’ moments. Crises provide a wake up, an opportunity to stop, think and consider the long-term good.
