The Little Dragon saves a dinner date in new St George Bank spot
St George Bank has brought back the animated Little Dragon in a new spot reminding customers it’s easy to keep track of your credit card balance with ‘quick balance’.
The 30-second commercial shows Dave’s date ordering more oysters and caviar causing Dave to bolt to the bathroom to do a “runner” because he is “never going to be able to get that bill”.
The Little Dragon then tells Dave “Remember we are with St George, it’s fine” as Dave climbs back into the window to order dessert.
Saatchi & Saatchi is St George Bank’s agency of record and the agency created the animated character.
At the time, Martine Jager, chief marketing officer at Westpac Group, which owns St. George Bank, said Little Dragon aims to build on the success of St George’s ‘Start Something’ brand platform, which originally launched in 2013.
“The Little Dragon represents the fire in our belly that injects us with a boost of confidence to get out there and start something,” Jager explained.
“Our customers are increasingly feeling that today’s pace of life can hold them back from making life decisions, and so Little Dragon is there to help nudge them forward and start the things they might be putting off.
“Helping our customers start something is what we do each and every day – whether it’s starting renovations, starting a business, starting the next chapter, we’re here to help and St.George is the bank to help you do it.”
Abigail Dawson was Mumbrella's senior content journalist covering event content. She left Mumbrella to move into an agency role in 2020.
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Considering they endorsed a campaign about equality not long ago, it seems awfully hypocritical that they have an ad saying that men should be footing the bill on a date. But don’t stop there…..go into to debt just to do it.
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I’m kind of concerned with the tone of the ad, too. St George wants us to know their customer base is the kind who’ll ditch a restaurant and leave their date to pay. There doesn’t appear to be a moral message of “you shouldn’t do that” in there. It’s really more of a “you don’t HAVE to do that” message, but without any recrimination for his caddish and, arguably, illegal behaviour.
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Who is the girl in this ad? She looks like the girl from The Wonder Years
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It’s Olivia from home and away or her twin
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Really! It’s an add about banking, not an add about running out on your date. The comment is another example of Australians becoming politically correct.
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