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The Little Dragon saves a dinner date in new St George Bank spot

St George Bank has brought back the animated Little Dragon in a new spot reminding customers it’s easy to keep track of your credit card balance with ‘quick balance’.

The 30-second commercial shows Dave’s date ordering more oysters and caviar causing Dave to bolt to the bathroom to do a “runner” because he is “never going to be able to get that bill”.

The Little Dragon then tells Dave “Remember we are with St George, it’s fine” as Dave climbs back into the window to order dessert.

Saatchi & Saatchi is St George Bank’s agency of record and the agency created the animated character.

The Little Dragon was introduced to St George Bank earlier this year, and was positioned as an animated life coach for customers.

At the time, Martine Jager, chief marketing officer at Westpac Group, which owns St. George Bank, said Little Dragon aims to build on the success of St George’s ‘Start Something’ brand platform, which originally launched in 2013.

“The Little Dragon represents the fire in our belly that injects us with a boost of confidence to get out there and start something,” Jager explained.

“Our customers are increasingly feeling that today’s pace of life can hold them back from making life decisions, and so Little Dragon is there to help nudge them forward and start the things they might be putting off.

“Helping our customers start something is what we do each and every day – whether it’s starting renovations, starting a business, starting the next chapter, we’re here to help and St.George is the bank to help you do it.”

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