The questions we should be asking about the Kony Invisible Children viral

Over the past 24 hours, my Facebook newsfeed has been swamped with a single subject: Invisible Children’s Kony 2012  / Stop Kony campaign.

The campaign film was uploaded to Youtube on the 5th of March. Since then, #StopKony has been a trending topic on Twitter – both in Australia and worldwide, for several days. At time of writing YouTube listed the number of views at 11,624,969, which is likely to be shy of the actual total.

This is a phenomenal success by anybody’s standards. But what has made this single issue – which I think it’s fair to say was relatively far from most Australians’ minds until a day or two ago, such a hot topic – and why is the campaign such a viral hit?


Be a member to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Become a member

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

"*" indicates required fields

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing.