The Robin Hood generation: Anticipating the new era for financial services

Understanding the new generation of consumers when it comes to money is pivotal for the financial services industry to remain relevant, says Dominic Walsh, managing partner, Hero, consulting & advisory.

In Oliver Stone’s 1987 film “Wall Street”, Gordon Gekko famously declares “Greed, for lack of a better word, is Good”. While this counterpoints the underlying theme highlighting the perils of capitalism and dramatically showcasing the pitfalls of greed, only recently have we seen this sentiment reflected in a shift in our societal values regarding wealth.

For the generations that are either about to enter adulthood or have done so in the last decade, economic turbulence, banking ethics enquiries, climate change and a global pandemic have become the norms. As a result, the role of money and the value they place around it is changing significantly. The analogy of “Fools Gold” rings true as they come to terms with what they believe is the hollow promise of overt wealth. While they are confident with money, they are looking hard at new ways of banking and more ethical ways to use the money they do have.

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