The time has come to sacrifice our creative Gods: Trevor Beattie says so

Leadership in adland is due for a wake-up call on what really matters (hint: it’s not awards), writes The Open Arms co-founder, Jess Lilley.

Could there be a more brutal way to learn how valuable good leadership is than a pandemic? Probably not. But this is where we find ourselves. Both politically and on a micro level, ineffective leadership has truly shown itself.

I despair at hearing from young creatives, whose lives are messier and stressier than ever, being put through the ringer by seniors who can’t seem to course correct. In creative industries, leaders are often promoted on awards won over an ability to, well, lead. Some rise to the occasion, others do not. But there’s one variety that could do with being led down to the back paddock and retired for good: those swaggering untouchables, the ‘creative gods’.

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