The Urban List expands to Perth and Auckland
Lifestyle website The Urban List is expanding its network by launching dedicated sites in Perth and Auckland, Mumbrella can reveal.
Launched in 2011, the site offers readers content covering restaurants, cafes, bars, shopping, health and beauty, with founder Susannah George telling Mumbrella the launch is a “natural progression” for the brand.
“I pretty much get an email every day begging us to go to a new city, today’s enquiry was Shanghai which is a little bit of a stretch,” she quipped.
“We’ve spent three and a half years building what we believe is one of Australia’s strongest lifestyle platforms and we’ve also built an audience with a passion for quality content. We love connecting those readers with the brands and businesses we love so going to Perth and Auckland is a natural progression.
George
“Both cities are known for really fantastic food and are really fantastic local operators. From a brand perspective – new sites, new audiences and fantastic opportunities for brands looking to partner with us. We’ll have the connections on the eastern seaboard and we’ll also be forging them on the west coast and over in NZ.
“I’m extraordinarily excited to be spreading our wings. It’s been almost two years since we launched into a new market so it’s high time to bring The Urban List entrepreneurial spirit to new shores,” she added.
Both the new offices will launch with dedicated editorial and commercial teams of six people, two dedicated to content and two to marketing, with the final two positions left for a graphic designer and a business developer.
“It’s a little bit of a different model in that we do an awful lot of our content creation and marketing in-house,” George said.
“We’ve always seen it as a competitive advantage to bring those skills and talent in-house. In essence we have the same team members who have built our brand available to our brand partners to work with them on building their business.”
On what the two new location offers The Urban List’s brand partners, which include Mini Australia, Peroni and Tourism Victoria, George said it is “access to the same quality audience in two new locations”.
“We largely work with brand partners on branded content opportunities. Unlike a lot of the digital publishers our model is not focused on display advertising, it really is about branded content, data acquisition, market research, video content creation, social media activation,” she said.
“We have a lot of touch points we work with them on our campaigns. We need to be really selective about the brands we partner with. As a model, The Urban List is a recommendation force, what that means we can only work with brands that we can truly, hand on heart, endorse.”
The expansion into Perth and Auckland will offer readers access to the recommendations the brand is known for, with George saying it will connect advertisers with a projected two million browsers across the network by June next year.
Commenting on how they reached the two million figure George said: “At the moment we connect with 1.2m unique browsers a month across the three markets we exist in but we built that base over the last three and a half years. We’re basing those projections on our traffic so far as well as the demographics within the new markets that we’re moving to.”
Miranda Ward
Linkedin
So many users but so many unpaid interns.
https://pedestrian.tv/jobs/media-publishing/intern/1b275bb7-5c6d-4fd8-9c11-f9fbf4970c30.htm
INTERN
Listed by The Urban List
Salary Unpaid
Applications Close July 13
Location Sydney
Work Type Internship/Work Experience
Date Published June 30
APPLICATIONS CLOSE JULY 13, 2015
DESCRIPTION
The Urban List is a ‘go-to guide’ for everything worth eating, drinking, buying and booking in Sydney, Brisbane and Melbourne.
The site is a showcase of the best local businesses the city has to offer: restaurants, cafes, bars, clubs, shopping, health and beauty. Sharing our top spots with authenticity and credibility, courtesy of our talented team of marketing, editorial, sales and design professionals.
We’re growing every day, and we’re looking for awesome interns to help us out!
Key Responsibilities:
– Work closely with the Communications Executive and Marketing Manager to implement effective and creative marketing campaigns, including social media marketing, media and blogger relations, eMarketing, print collateral, events, and general marketing support
– Support the Communications Executive and Content Manager, where required, in generating innovative editorial ideas and content, writing, and uploading stories for The A List
– Support ongoing maintenance of The Urban List database of business listings, ensuring accuracy and consistency
– Be actively aware of potential business additions and/or editorial ideas for The Urban List
– Stay abreast of competitor environment and be proactive with insights, feedback, and suggestions as a result
– Administrative duties to support the function of the office, as required
Key Requirements:
– Current Marketing/Public Relations/Journalism or Creative Industries student (or recent graduate) looking for experience in their chosen field
– Attention to detail and a desire to deliver work of the highest calibre
– Excellent interpersonal, written and verbal communication skills
– Enthusiastic demeanour, actively engaged in generating and executing ideas
– Strong organisational skills and time management
– Actively engaged with local happenings and activities
– Proactive, enthusiastic learner, dedicated to building skills and expertise in digital media and marketing
Please note:
This is an unpaid position with The Urban List Sydney, desired time is one day (9:30am – 4:30pm with a 1-hour lunch break) per week for a three-month period.
Interns will not be required to attend out-of-work functions, and travel/lunch costs are the responsibility of the intern.
The Urban List will gladly accredit this period to any relevant study requirements.
Successful applicants will be asked to bring a laptop to work on.
COMPANY NAME – The Urban List
User ID not verified.