Think TV’s head of communications and content, Dominic White, departs
The role of head of communications and content within industry advocacy body Think TV has been made redundant, with Dominic White finishing up today.
White was CEO Kim Portrate’s first hire back in 2016, and was charged with managing media relations and creating exclusive content to further Think TV’s mission of promoting commercial television’s scale and effectiveness.
White was with Think TV for two and a half years
Portrate was full of praise for White when approached by Mumbrella, but said the needs of Think TV are evolving as it approaches its third birthday.
“Dominic has made an enormous contribution to Think TV, but as the business evolves and changes, so do the resources we need,” she said.
It is understood that Think TV believes it needs to invest in educating the industry about TV measurement changes with the the arrival of VOZ.
Portrate said White had been a key part of Think TV’s achievements in fostering a renaissance in marketers’ perceptions of the power of television.
White said his time at Think TV had been invaluable, and wished the company well.
“I’ve had an amazing two and a half years at Think TV – we’ve achieved a huge amount and I’m excited to be taking that invaluable experience to my next role.
“I want to thank Kim, the team and the board for their camaraderie and support and I wish them all the best for the future.”
Think TV – backed by Seven, Nine, Ten and MCN/ Foxtel – was formed in 2016 with the aim of delivering research-driven evidence of television’s effectiveness as an advertising platform, and to arrest the decline in its revenues.
In addition, the body has frequently come out swinging against the digital duopoly, their measurements and metrics, and their lack of transparency.
Inaugural Think TV chair, Russel Howcroft – now with PwC – said at the time of the body’s formation: “There is an urgent need to clarify for advertisers conflicting and confusing digital measurement claims and misinformation about the impact of advertising in many digital channel. It’s hardly new news but advertising in broadcast viewing environments – linear and digital television – remains amazingly resilient, effective and brand safe.”
Prior to joining Think TV, White was the media editor at The Australian Financial Review.
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