TLA Worldwide appoints Aysha Down as Sydney client management GM

TLA Worldwide has appointed Aysha Down as general manager of its Sydney Client Management division.

The announcement:

Australia’s leading sports marketing agency TLA Worldwide has announced the appointment of Aysha Down as General Manager of its Sydney Client Management division.

Down joins TLA Worldwide following a seven-year tenure at Woolworths, where she led sports and integrated media partnerships for the brand including the Olympics, Paralympics, AFL, Cricket Australia, The Voice, Sunrise and more.

Down also served stints at media networks including Australian Radio Network (ARN), MTV Australia and Nickelodeon, where she worked across a variety of brand partnerships and locally produced events such as the MTV Music Awards, Nickelodeon Kids Choice Awards and MTV Snow Jam.

As GM of Client Management in Sydney, Down will lead TLA’s Sydney-based team and lean on over 10 years of experience and expertise across brands, media and rights-holders to direct the partnerships division in Sydney, which boasts a roster-roll of clients including Ampol and Woolworths.

Down said: “I am thrilled to be joining the team at TLA Worldwide as General Manager of Sydney.

“As a former client, I have long-admired TLA’s work and ethos and I can’t wait to help build upon the talent, ambition and incredible momentum that exists among the Sydney team.

“TLA has long-identified Sydney as a key market for its business and I’m so excited to work with our existing team to help grow our base in the Harbour City.”

TLA’s Head of Consultancy Raefe Winstanley said: “We are absolutely delighted to have Aysha join TLA Worldwide and lead our Sydney Client Management team.

“Aysha has a brilliant reputation within the industry and we can’t wait to see the positive impact she has on our people, our clients and our service.

“We have a clear strategic direction for our TLA Sydney division, and our business is passionately invested in developing our base in New South Wales. We couldn’t be more excited about our future in Sydney under Aysha’s leadership.”

Down’s appointment to GM of Client Management in Sydney is among a host of exciting changes for TLA Sydney, including a new office in North Sydney’s Miller Street.

TLA Sydney’s new Miller Street office marks the first time the company’s Sydney-based Consultancy and Merchandise teams have been housed in the same location as the Media & Tech division following its transition into the TLA brand last year.

All Sydney-based staff within Consultancy, Merchandise and Media & Tech will be based at the new Miller Street Office once permissible by NSW Health following the latest COVID-19 outbreak in Sydney.

TLA’s new Sydney base is located at Suite 3.01, Level 3, 54 Miller Street, North Sydney NSW 2060.

Source: TLA Worldwide media release


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.