‘Today is the beginning of a new model’: How The Monkeys and Accenture plan to offer ‘the best’ customer experience
Following years of speculation about when they would sell – and who to – The Monkeys yesterday announced it had been bought by Accenture. Mumbrella’s Zoe Samios talks with The Monkeys and Accenture about their new business model, and how The Monkeys will operate under new ownership.
The announcement Accenture has bought multi-award winning creative agency The Monkeys and its design agency Maud could be considered the acquisition of the decade, but for the head of Accenture Interactive Australia New Zealand Michael Buckley, it’s the beginning of a “new model.”
Speaking with Mumbrella, Buckley says Accenture’s acquisition of The Monkeys will mean clients and chief marketing officers will now be able to create “the best customer experiences on the planet”.
Buckley: The beginning of a “new model”
“The most important thing to say is that today is the beginning of a new model. What I mean by a new model is that it’s now part creative, part consultancy, part technology that comes together,” he says.
The Monkeys leadership are now about two/three levels down on the totem poll in decision-making about their destiny and future work. Then, where does that leave the next level of Monkeys’ management in terms of empowerment, control and respect?
Take the money and run fellas.
Cultural compatibility is so underrated when it comes to acquisitions.
And how much new business will The Monkeys add (or need to give away) when you account for suitably big enough businesses and avoiding conflict of interests? Or can they now serve all banks, all telcos, all airlines, like the consultants do?
Great headlines anyway. People got famous for a few days. Great for the founders of The Monkeys’ pockets, which is totally deserved.
And lastly, my money is on value being eroded significantly from this acquisition within 3-4 yrs and this won’t matter.
Indeed, but good on them for getting some coin out of it… early retirement?
I agree – look at what happened with the Reactive acquisition – Agency culture completely swallowed up by Accenture.
Proof again the old days of ‘Ads’ are over.
Creativity will always have it’s day. But consolidation, and downward revenue pressure on agencies will continue.
Customer experiences are king.