Tourism and Events Queensland appoints Rumble as master creative agency and kicks off domestic campaign
Tourism and Events Queensland (TEQ) has appointed Brisbane-based independent agency Rumble as its master creative agency, following an open tender process for a content and creative panel.
The agency will help the tourism body deliver the “next evolution of Queensland’s global brand strategy”.
Rumble has already launched a domestic tourism campaign for the state, in time for Queensland’s borders reopening for visitors from all states except Victoria tomorrow, July 10.
Nice work Rumble!
I get the distinct feeling that the creative concept of this “Good to go” campaign was a box-ticking exercise formulated in a boardroom at TEQ, not driven by creatives looking to inspire and motivate their audience. At least I hope the creatives didn’t actually come up with this as their best effort.
Seriously – just watch the ad and its just making sure every tourism political stakeholder is pacified, but this then makes sure that it cuts through to absolutely nobody.
It has to be one of the least-inspiring content pieces I have seen for tourism in QLD ever. Busby Marou have one or two good songs – but this is not one of them. Thomas & Jeremy’s efforts in the ad are commendable given that they aren’t known for acting, but lets face it – they have no profile and nobody really watching this knows who they are. They should have used different talent.
Compare this to the current Gold Coast ad featuring Sheppard’s catchy ‘Geronimo’ tune with inspiring content delivery (and the band doesn’t need to feature)… it runs rings around it.
They say a camel is a horse designed by a committee. This ad campaign should be dubbed “The camel campaign”. I hope future creative from this partnership improves dramatically for the sake of QLD’s decimated industry