Tourism Whitsundays highlights accessibility and experiences in new campaign

Tourism Whitsundays has launched a new campaign spotlighting the “diverse experiences and accessibility” of the titular holiday locale.

The announcement:

The Whitsundays, Australia’s iconic holiday destination, is calling all holidaymakers with a brand-new campaign showcasing its diverse experiences and accessibility – perfect for every budget and adventure style.

Tourism Whitsundays have invested $350,000, with an additional $150,000 from Tourism and Events Queensland. The campaign targets key markets including Brisbane, Sydney, Melbourne, Gold Coast, Newcastle, and Sunshine Coast, inviting Aussie holidaymakers to unlock their perfect Whitsundays escape.

“This exciting campaign shatters the misconception that The Whitsundays is a place only for luxury or youth travellers,” says Tourism Whitsundays CEO, Rick Hamilton. “We want everyone to know that no matter the holiday you are craving, there’s a perfect Whitsundays holiday waiting for you.”

Tourism and Events Queensland CEO Patricia O’Callaghan invited visitors to come and see for themselves why the Whitsundays is world-renowned.

“The Whitsundays is on the bucket list of many but it’s a holiday you can actually have right now, with a large range of options available for any budget,” Ms O’Callaghan said.

“TEQ is delighted to be supporting this campaign to lure visitors to this holiday playground, while also supporting the one in three people whose jobs rely on tourism in the Whitsundays region.

“It’s been a hard start to the year for North Queensland with the misconception that weather events have caused widespread damage right along the coast – that isn’t the case and the Whitsundays is as pristine as ever, it’s a beautiful time to visit.”

The campaign will unfold across various channels, including:

Digital advertising: Targeting specific segments based on budget and interests and showcasing real-life experiences.

Social media: Engaging content highlighting hidden gems, options to suit all budgets, and diverse adventure activities ranging from relaxed island adventures to adrenalin pumping adventures.

Traditional media: Activity will also take place across radio, TV and billboards within the key markets.

Public relations: Editorial engagement about The Whitsundays’ diverse holiday experiences.

“This campaign is a significant investment to attract even more visitors to The Whitsundays,” adds Mr Hamilton. “The region offers something for everyone, and we’re excited to help showcase its accessibility and diverse appeal.”

With accommodation options ranging from 3.5 star to 5-star luxury, a range of activities from thrilling days on water to multi day, overnight sailing and bareboating experiences, days exploring the local attractions and breathtaking natural beauty, The Whitsundays is the perfect place for a getaway.

Key points:

· Over $500,000 marketing campaign highlights The Whitsundays’ affordability and diverse appeal.

· Supported by $150,000 from Tourism and Events Queensland.

· Target key markets include Brisbane, Sydney, Melbourne, Gold Coast, Newcastle, and Sunshine Coast.

· Utilises digital advertising, social media, influencer marketing, and public relations.

· Emphasises diverse accommodation options, activities, and natural beauty.

· Encourages potential visitors to plan their Whitsundays getaway.

Source: Streem/Tourism Whitsundays


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