Uber urges mates to look after friends in DrinkWise campaign

Zoe Samios

January 20, 2017 3:36

Ride sharing service Uber has linked up with industry body DrinkWise in a bid to persuade drivers to look after a friend who has been drinking by calling them a lift.

The ‘Be a Friend’ campaign, created by Gold Coast agency 40/40 Creative, uses the theme tune from 1970s TV comedy The Golden Girls, Thank You For Being a Friend.

https://youtu.be/QQ59LTx6i1Q

The campaign marks the first time the alcohol industry backed organisation DrinkWise has worked with Uber and the first time the ride sharing app has used 40/40 Creative’s work nationally after a number of local Queensland campaigns.

Be a member to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Become a member

Zoe Samios

Zoe Samios worked at Mumbrella between 2016 and 2019, finishing up as senior media reporter in March 2019.

Topics