Ugg Australia builds deep customer relationships
Dr Mumbo surmised that Facebook’s new Timeline for brand pages could cause the unwary social media manager some bother.
He now realises he might have been understating it.
The official Facebook page for footwear brand Ugg Australia claims its mission is “to build on the deep relationships between the UGG brand and our customers and continue to develop lasting relationships with consumers around the world”.
He’s willing to bet they didn’t mean a relationship quite this intimate…
What a joke, a page that has 1.3m fans should be monitoring their page much more, or at least turn on post approval so they have to manually manage the content that gets displayed to all their fans, its simple logic.
It seems as though this is affecting a lot of brands at the moment. The post coming from a new Facebook user tagging brands in posts. With the likes of the UFC, NFL and many more being effected.
Definitely one to look out for.
If you did a little research, you’d find that Ugg Australia is anything but an iconic Australian company. It is part of Deckers Outdoor Corporation based in California which internationally trademarked the ugg name years ago and has since ruthlessly pursued a number of small time operators, including Australians who had been selling uggies for years before, through the courts. Ugg Australia is about as much an Aussie iconic as McDonald’s or Coca-Cola. But, hey, it’s only marketing where anything goes!
If you squint really hard, you’ll see an Ugg Boot…
Interesting this one, because “UGG” as an official brand is indeed all owned by a US firm. Yet, I bet, most of the ‘likes’ are people liking the ugg / ug / ugh boot and not in anyway associating themselves with this American owned trademark.
Ugg remains firmly in The Blue Mountains on my Brand Production Brain Map, because that is where I bought a pair. It is where the icon originated that
counts . . methinks
So who had the arduous task of pixilating the photo? Such a tough job
“2 People ‘Like’ This” by the looks of it.
UGH!
Looking up an old friend?
An opening in their market?
Honestly? This should happen to all brand pages in Facebook. I love it and encourage this sort of activity as much as possible, so that the brands have to spend masses of time and effort keeping the “relationship” well managed.
Then maybe they’ll keep out of our social conversations and personal interactions and instead concentrate on better customer service.