UTS calls on future students to ‘invent their next move’ in new campaign

The University of Technology Sydney (UTS) has launched a new TVC encouraging potential students to ‘invent their next move’, and take up further study.

The campaign builds on last year’s ‘Invent You’ campaign, also developed by Paper Moose after winning the account.

Katie MacIntyre, art director at Paper Moose said: “Everyone’s had that moment where something sparks within and we suddenly crave change in our lives. Taking action on that feeling and diving into study can be really liberating. The energy of movement felt like a great way to express this very personal experience.”

The campaign was an in-house production by the Sydney agency, which showcases the university’s grounds, and invites prospective students to return to in-person learning.

UTS encourage students to ‘bust a move’

Chief marketing and communications officer for UTS, John Chalmers said: “Since the start of the pandemic people have been questioning their life choices and considering new career moves more than ever. We love how these TVCs explore that in a joyful, upbeat way – encouraging those considering change to jump up and take action, leveraging our distinctive and innovative brand to talk to our audience in new ways.”

The campaign will be run through connected TV targeting, social media and programatic across various publishers.


Agency: Paper Moose
Executive Creative Director: Nick Hunter
Art Director: Katie Mcintyre
Copywriter: Pete Saladino
Senior Account Manager: Lauren Hurst
Graphic Designer: Divya Abe

Production: Paper Moose
Head of Production: Maren Smith
Producer: Octavia Spartels, Maren Smith
Director: Rhys Day
DOP: Jack Saltimiras
Choreographer: Amy Zhang
Editor: Oliver Trauth-Goik
Colourist: Matt Fezz
Sound Designer: Oliver Dibley

Client: UTS
Chief Marketing & Communications Officer: John Chalmers
Head of Brand Strategy and Engagement: Millie So Campaign Strategy Manager: David Rogan


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