Val Morgan awards media rights to Tabcorp’s Vic

Val Morgan has picked up the media right to Tabcorp’s digital media network.

The announcement:

Val Morgan has secured the exclusive media representation rights to Tabcorp’s digital media network in Victoria.

The network, with a monthly cumulative reach of over 2.4 million Victorians, encompasses 1240 digital screens across more than 620 venues. This includes street facing digital screens in 96 CBD and High Street TAB locations, digital screens in close proximity to bar and sports areas in almost 400 pubs and clubs and digital screens in 150 TAB kiosks.

Within the arrangement Val Morgan has also been awarded rights to squeeze backs (side and bottom panels) around the SKY2 racing feed into 2800 venues across NSW and Victoria.

Anthony Deeble, Managing Director of Val Morgan Outdoor commented: “We are delighted to have been awarded the media representation for Tabcorp’s digital media assets and to make this unique digital network available to advertisers for the first time. The media assets are fully networked and linked to deliver content in real time; this provides advertisers dynamic access to a cumulative audience of 2.4 million Victorians each month. Importantly these are active consumers with high disposable incomes, who are out of home and with money to spend.”

Tabcorp is Australia’s leading wagering operator and have built this state of the art digital panel network to deliver rich, dynamic content for their internal marketing collateral and also give brands and products the ability to reach their large and engaged consumer base.

Glenn Lee, GM Marketing Communications, Tabcorp commented: “We know our customers very well, the network will open up previously closed consumer marketing opportunities that wouldn’t otherwise be available to likeminded brands. We are excited to partner with Val Morgan Outdoor as leaders in this fast emerging media channel. In future we will look to grow the network further in NSW and QLD over time making it one of the largest Digital out-of-home networks in the country”.

The content loop will consist of TAB messages and 3rd party advertising, providing an engaging platform for advertisers, capitalising on the average location dwell times of 30 mins.

The arrangement, which is effective immediately, extends the Val Morgan Outdoor digital footprint to over 3000 screens across over 1000 locations.

Source: Val Morgan press release.


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.